Love Over Bias is the name for this commercial released by Proctor & Gamble before the Olympics in Peong Chang. I recently discovered it and saw that I painted the scenic elements we provided at Scenic Oasis, back in April 2017. Wow! I had no idea that the kid's bedroom ceiling was in the same project as the dark wooden sign with Korean characters and the giant blue square arch at the ski hill! Cool! And I'm very happy to think that people enjoyed this work. Scroll down to see some shots of the stuff we did in the shop and on location.
Proctor & Gamble owns many well-known brands and their Chief Brand Officer had this to say about the campaign according to this article: "At P&G, we aspire to create a better world for everyone - a world free from bias, with equal representation, equal voices and equal opportunity. When the world is more equal, society is better and it leads to economic growth. Unfortunately, equality is limited by biases, and we recognize we can use our voice to be a force for good and shine a light on the bias that limits human potential. We hope to promote open discussion, influence attitudes, and ideally change behaviour.”
I'm glad to see such a positive and socially-beneficial purpose behind a project I worked on.
Production Design by Michelle Foote-Derrick
Director Alma Har'el Production Company Epoch FIlms
Amira Emma Routledge,